A Smart Gateway to India…You’ll love it!
A Smart Gateway to India…You’ll love it!

Adding love to arranged marriages

Matrimony sites have been around for sometime now. However, there is no strong statistics to prove or challenge their merit. Joining the bandwagon is MatchMeCupid, a brand new site that aims at changing the way traditional marriage portals work in the country.

Brainchild of Mandeep Kaur (30)–an MBA (Marketing) from the Symbiosis Institute of International Business – Pune, MatchMeCupid.com aims at matchmaking for the younger generation – shifting focus from just arranged marriages to falling in love, thus striking a balance. “There is a stigma attached to online matrimony. I know a lot of single people who will never put their profile up on any portal, as they can’t relate to it. Thus there needs to be a revamp in this sector. These platforms must focus on meeting interesting people (human interface instead of a computer), before taking the next big step instead of a hurried decision to marry a person. The focus needs to be on offline meetings, like meeting a friend’s friend,” says Mandeep.

How it works:

- MatchMeCupid.com is for select members only, who get an invite to be a part of the exclusive community after a thorough profile check.

- Once a member, you are given the privileges of a personal cupid (relationship manager) who then makes it his responsibility to find you a near-perfect match; fix up an offline meeting to let you start off on a more informal note and then take it from there to the bigger steps of marriage.

- Only after the cupids get to know you, your quirks and your tick-offs, do they start finding you your near-perfect pair. Understanding your requirements is their biggest strength.

- Through this entire process, members are also offered grooming and counseling sessions to make that meeting less-awkward and more fulfilling plus invitations to events where you could meet other interesting members.

Winnie Bharadwaj (28), banking professional and a member on MatchMeCupid says, “I have tried to find a match on a few popular matrimonial sites earlier, but all my efforts failed. Just when I gave up the idea of finding the one through matrimonial sites, a friend told me about MatchMeCupid. I read about them in their About Us section and what I liked is the quality control that they promise. So there are no fakes or people who are just trying to find a date, but profiles of people with marriage on their minds. The idea of a personal cupid who hand holds you throughout is also a winner. So here I am, hoping for my cupid to set me up soon.”

With her site, Mandeep is trying to take online matrimony to a different level, adding some personalisation and some love to the traditional way marriages are set up.

A Smart Gateway to India…You’ll love it!

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